We mobilise communities to create an equitable economy that cares for the ocean, environment and the people across the supply chain in the seafood sector.

As a country renowned for its entrepreneurial spirit, Indonesia has the potential to radically transform the global seafood sector, capitalising on increasing global demand for sustainable seafood products. SIP seeks to position Indonesia to be the centre of innovation for a sustainable seafood economy, playing a crucial role to solve global challenges in the sector.


In order to build a sustainable seafood future, from the insights that we harnessed from delivering the 2019 accelerator program, these are the five core opportunities for change:

Supporting the capacity development of Indonesian entrepreneurs, and encouraging more entrepreneurs to bring their skills to the sector.

The first Indonesian startup in the seafood sector was founded in 2013. Since then, while more entrepreneurs have followed, the sector remains nascent. Through the Incubation and Acceleration Program, SIP will work with Indonesian entrepreneurs and innovators to develop their innovation for the sector.

To provide a pathway for proven, international solutions to create impact in Indonesia effectively.

To transition rapidly to a sustainable seafood economy, Indonesia requires immediate solutions for urgent challenges. With the Landing Pad Program, we will find and support globally proven solutions to work with the local community and create immediate impact in Indonesia.

Removing barriers to positions of influence for women and reducing exploitation across the supply chain.

Women are overrepresented (between 85-90%) in labour-intensive jobs worldwide but underrepresented in positions of power and influence (99% of CEOs in the seafood industry are men). Through the Gender Inclusion Program, we will understand and analyse the barriers to female leadership and entrepreneurship within the sector and deliver programming based on these insights.

Increasing the ability of innovators to access the financing they need, and enabling funders to deploy capital effectively.

The types and amounts of financing that they require vary depending on the startup maturity stage. While there are significant funds available in the seafood sector, innovators and entrepreneurs are struggling to access them. Our Investment Access Program will connect innovators and entrepreneurs to the right type and amount of capital to scale their business and impact.

Increasing ‘pull’ demand from the market for sustainable seafood products.

Vital in driving change within a sector is a request, or pull, for change from the market (buyers, importers, and consumers). With that pull, we can create incentives for sectoral stakeholders to implement changes, reward those who have already implemented changes, and ensure the sustainability of the sectors’ shift. Through the Market Demand Program, we will increase the awareness of, and appetite for, sustainably produced Indonesian seafood, domestically and abroad.

Our Program

This program supports Indonesian startups to grow their business impact. Through multiple tracks, we will support both early-mid stage startups and the more advanced startups, hosting both through one program to enable cross-collaboration and knowledge sharing.

Our 2019 program has supported six Innovators to improve sustainability in the sector. Read more about them and the program here.

Our Landing Pad Program provides immediate solutions to urgent challenges by supporting proven, solutions to expand into Indonesia. We recognise that Indonesia isn’t alone in addressing these challenges, nor in finding their solutions.

We recognise gender as a structural inequality across the sector. Our Gender Inclusion Program looks to understand, interrogate and respond to these inequalities as a foundation of economic, social and environmental development.

We will complete an assessment of Investment Access for startups across the sector to understand what types of capital are needed, and ways to increase access to that capital.

We design and implement campaigns and initiatives aimed at increasing market demand for sustainably sourced Indonesian seafood. This program will focus on increasing domestic consumer demand, while also working with chefs, restaurants and retailers to increase collaboration around advancing sustainable sourcing.